
Globally, the funding landscape of higher education is undergoing significant transformation. One of the most notable trends is the decline in direct government investment, even as the operational costs of running universities continue to rise amidst competing demands for public funds. While public financing remains a significant source of support for higher education institutions (HEIs), there is increasing pressure to enhance operational efficiency and financial accountability. In response, many countries are shifting or planning to change from a predominantly state-funded model to more diversified funding frameworks. This transition underscores the growing importance of strategic financial management, effective resource allocation, and income diversification. For HEIs to remain resilient, innovative, and sustainable, they must explore alternative revenue streams, adopt performance-based approaches, and align their financial strategies with national priorities and institutional missions.